5 Reasons Park Businesses Need to Try SEO
Feature Article
Search Engine Optimisation can work wonders for any park business, from residential to camping.
Though it's common knowledge that working on your website's SEO can see it rank higher and for more search terms in the results pages, here are 5 additional reasons particularly relevant to park businesses.
- If you'd like to learn the basics of SEO, check out our article: Search Engine Optimisation - What SEO means for Park Businesses [Infographics]
The principles of good SEO have a lot of additional benefits for park businesses
1. SEO aids other marketing and conversions
SEO does not exist in a digital marketing vacuum. By working on SEO your website will naturally become easier for customers to use, which will result in more conversions.
Example: Optimised pages positively impact Google Ads performance. If you’re running any paid advertising campaigns then working on your landing pages’ SEO is an obvious way to get more bang for your buck.
How online advertising can help park businesses
2. Get more direct enquiries
If your park is listed on affiliate websites such as Hoseasons, Booking.com or Pitch Up there’s a risk that they’ll rank higher than you for certain search results.
Remember - the higher you rank, the more likely people are to click on your search result. SEO can help ensure people contact you directly to make a booking and aren’t sidetracked by looking at other parks on affiliate websites.
3. Be the first park business with your name
Some park businesses have extremely similar names, occasionally resulting in a confused phone call!
By spending time on SEO, you can rise above the other similarly-named parks in the search engines. So when people search for your park’s name, it’s the first website they see.
4. Encourage new people to your website
As well as people already searching the web for your business, by creating new SEO-based content you can target people searching for related terms (such as your region, the type of accommodation you offer or even things to do nearby).
This brings new people, who might not have even realised you existed, to your website.
5. Tasks can be done in-house
There are many SEO improvements an absolute beginner can do. Though some technical SEO fixes will require a developer, you can make many positive changes in-house and also if keeping SEO best practise in mind, future content on your website will be more likely to perform better in the search engines.
You can find more SEO top tips in our article:
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